Welcome to Paydirt, your go-to source for expert insights and savvy strategies in public affairs, lobbying, communications, and marketing. Brought to you by the 76 Group, we’re here to help you navigate the ever-changing landscape of influence and engagement.
Recent posts
Community engagement is an important aspect of any public affairs campaign, but not everyone gets it right. Years of planning and executing different community engagement strategies has taught me that there aren’t any shortcuts.
Read the post ›On my commute every day I listen to a podcast that features the top three business stories you need to know. Its hosts often remind listeners that in business it’s crucial to “celebrate the wins.”
Read the post ›Welcome back to “Obvious Omissions,” where I reveal stories that leave me questioning the truth. As I boarded a flight to Denver only to be asked to deboard due to a weather issue, I couldn’t help but roll my eyes at the coverage that followed.
Read the post ›Maybe not always. But when it comes to building credibility, trustworthy individuals or organizations that support your message can be your number one messengers — and the missing piece of your PR strategy.
Read the post ›Welcome to Obvious Omissions, where I do my best to unveil truths hidden in plain sight. An article in Fortune caught my eye: “Brands from Burger King to Coke to Lockheed Martin are leaning in on scholarships to capture Gen Z.”
Read the post ›Have you ever had a friend who pops up once a year to check in and then vanishes again, as if they’ve fulfilled their annual catch-up obligation? It makes it impossible to cultivate a lasting relationship.
Read the post ›Warren Buffett famously said that it takes 20 years to build a reputation and five minutes to ruin it. That is especially good advice to keep in mind when your organization is hit with a PR crisis.
Read the post ›Now that you have recruited compelling messengers and tailored the message for each audience, it’s time to determine the most effective delivery method with an integrated communications strategy.
Read the post ›At the beginning of the legislative session, you teed up an expert lobbyist, put together a compelling narrative and created a list of sincere individuals to share their stories. What many organizations miss is the follow-through.
Read the post ›Insights and strategies on public affairs, lobbying, communications and marketing.